Meet Ally: The Newest Voice Behind the Vibes at Esther & Elsa

Hey y’all! I’m Ally, the new Digital Marketing Associate at Esther & Elsa.

If we haven’t met yet, I’m a content creator, podcast host and fierce advocate for fat joy. I’ve built a career telling stories that actually connect with people–on social media, through podcast episodes, and across the internet–and now, I get to bring that same creative energy to Esther & Elsa’s digital world.

Why Esther & Elsa? Easy. They aren’t just curating events–they’re curating experiences. From open-air markets to pop-ups that feel like magic, this team is out here making Charlotte more creative, more connected, and a whole lot more fun. I just knew I wanted in.

A few fun tidbits about me:

• I never met a charcuterie board I didn’t love.

• I run a podcast called The Fab Fatties, where we mix humor with real talk about life in bigger bodies.

• I’m deeply passionate about storytelling, equity, and making sure every voice feels seen and heard online and in my local community.

In my new role at Esther & Elsa, I’ll be diving into content creation, shaping digital strategy, and helping carry forward the creative voice they’ve already built–just adding a little of my own flavor along the way. Think of it as me joining an already great party… and maybe bringing a few extra snacks.

Catch you online!

Ally