Retail that's far from traditional.


Esther and Elsa seeks to provide consultation and coordination for non-traditional and unique retail projects across our region. Whether it be a large scale retail program for a non-profit or a community sponsored open air market, Esther and Elsa has the knowledge and experience needed. Using a unique combination of sales, merchandising, event management, and marketing strategies, our team can create and execute your custom project from start to finish.

Jordan Dollard, Owner and Chief Retail Strategist at Esther and Elsa, worked in brand sales right out of Appalachian State University, where she received a degree in Fashion Design and Merchandising. After working in wholesale, she decided to focus her efforts on the other side of the industry, opening her own small women's boutique, Elsa Fine. Elsa Fine opened the doors to many of the projects she focuses on today. Wanting to find better platforms to sell her product around Charlotte, she quickly started planning the events she would participate in and eventually, she would transition out of traditional retail and into the Esther and Elsa company you're visiting today.