Five Ways to elevate your pop-up
Over the past few years of planning pop-up shops and markets, I've seen every setup in the books. I've seen the good, the bad, and the ugly and it's been proven time and time again that if you put together a quality display and merchandising setup, you'll see a great response, whether it be in foot traffic, sales, or engagement. Read on to find out the top five ways to elevate your setup without breaking the bank.
1. Ditch the plastic folding tables. Get creative and scout out display furniture that adds to your brand and product line. We find there's nothing worse than a plastic folding table with a drab table cloth draped across it to make you disappear into the vendor crowd. We love seeing clean, minimalist setups that leaves the focus on the product. If minimalist isn't your style, consider a vintage folding table that let's the story of the table show. Remember, many organizers are looking for how you're unique and different, and this is a great way to showcase that.
If you're struggling to find that perfect setup, check out this inexpensive Ikea table that many of our vendors have purchased. The legs easily screw off for a compact transport.
It may also be worth getting something custom made, like this warm wooden folding table.
2. Just add music. Sometimes it's as simple as that! Music adds to the atmosphere and you'll notice any store you walk into has music playing. Shopping without it can actually feel awkward! Grab a portable speaker that holds a good charge and pick a playlist before you arrive so you can set it and forget it! Choose music that matches your brand's feel.
3. Add a free beverage option. Most markets happen outside and the weather can always be tough on both vendors and attendees. I've noticed one or two vendors who've offered a simple lemonade in the summer months and hot chocolate in the colder months to add a reason for attendees to walk into their tent.
Although it's tough to record a return on this gesture, I believe kindness like this and standout efforts go a long, long way. Let's just say that any vendor who's ever offered this has submitted high sales post-market and continues to offer these time after time (so there must be a reason). If you do choose to offer this, don't forget the cups and a trash can. An even better idea: partner with another small business to provide the samples, so they get a form of marketing out of it and you look like the good guy!
4. Add small decorative elements. Treat your 10x10 tented space like a store. Choose display items and decorative pieces that add interest to your setup. You'll notice while out shopping that some shops have plants throughout their store, mirrors here and there, or interesting dishes to hold for sale trinkets. Avoid the usual stacking crates, acrylic stands or plastic hangers and opt for more interesting pieces.
5. Highlight your branding color throughout your setup. Whatever your branding color may be (if you can't tell, ours is yellow!) use it throughout your entire setup. It'll be eye catching from afar, and fun for attendees to check out. When directing people towards your space on social media or in marketing, all you have to say is "look for the yellow setup!"